As I walked out of Allied Laboratories building in early 1995, I was proud of my accomplishment. But Dr. Domsky’s caution deflated me a little. “Don’t get too excited, it will never sell…the ingredients are very expensive” played over and over in my head. A few days later, I met some of my car club buddies at a bar we frequented -- not too far from the warehouse where we kept our vehicles. They had heard I was picking up the comparison test results from Allied Laboratories, and were anxious to learn the results. First, I announced “Dr. Domsky concluded that we were the best in all categories, and that he thought I might have the finest maintenance products in the world.” This brought about many cheers and congratulations! Of course, then I held up my hand in cautionary protest much like Dr. Domsky had earlier in the week. "But," I said, “he also warned ‘The ingredients are very expensive and it will never sell.’” This brought momentary silence, and I waited for a groan. But to my surprise, the groan never came. Instead, each one of them exclaimed “It doesn’t matter how expensive it is, we’ll buy it. We know it works!”
It has been an exhaustingly long, winding, grueling, expensive, and bumpy road to deliver IMAGE 10 to the car enthusiast market. The story of the intervening years might fill several chapters! But along that road, I have been inspired by the reaction of my buddies at the bar and hundreds of other automotive professionals and car enthusiasts along the way who have tested, used, and been kind enough to let me know how successful they have been with my product. You can see some of their quotes on this website.
This whole journey started due to my experience with a horrible product. Therefore, I have also been totally committed to quality, and insistent upon a satisfaction guarantee to accompany all my car care products.
Ultimately, either my car enthusiast buddies or Dr. Domsky will be proven right. I am betting it all on my buddies, and car enthusiasts like you! Try the products. I am confident you will agree.
P.S. Once you try the products, please
send me a note and a photo of your pride and joy!
